Lexus GS Launch

A 2.5 minutes car mapping piece for the new Lexus GS launch. From storyboard, production to setting up onsite, it was my greatest pleasure to team up with Spyglass's projection specialists and the awesome creative bunch from Perceptual Engineering. Absolutely A team.

Believe to be the New Zealand first car mapping projection ever presented, and proud to be.

• Tammy Cheung, Creative Producer
• Viaduct Event Centre, Auckland, New Zealand
• May 2012
• Storyboarding, project management, 3D projection planning support, motion graphics, onsite setup and support

Launch Video